Gardeners always get their hands in the dirt.

Description

The French Paper Company has been environmentally conscious since the very beginning. The hydro-generators, that power every aspect of their daily processes, were installed in 1922, long before it was PC or made for good PR. French Paper is also a pioneer when it comes to recycled paper and offers many environmental paper choices.

Tasked with assisting a brand enter a new, viable market segment where they are not yet established provided a means for which French Paper could hypothetically transition into products that care for the environment as much as they do. With a deep-seeded commitment to the environment at its core, it's feasible that French Paper could launching their own line of gardening tools. Such a product line could leverage the company's position and expertise in environmentally friendly and sustainable manufacturing in order to provide a line of well-designed and high-quality tools and accessories.

University

Academy of Art University

Class

GR.370 Package Design 3

Professors

Tom McNulty

Categories

Packaging

Branding

Prototyping

Gardeners always get their hands in the dirt.
Gardeners always get their hands in the dirt.Gardeners always get their hands in the dirt.
Gardeners always get their hands in the dirt.
Gardeners always get their hands in the dirt.Gardeners always get their hands in the dirt.