Gardeners always get their hands in the dirt.

The French Paper Company has been environmentally conscious since the very beginning. The hydro-generators, that power every aspect of their daily processes, were installed in 1922, long before it was PC or made for good PR. French Paper is also a pioneer when it comes to recycled paper and offers many environmental paper choices.

Tasked with assisting a brand enter a new, viable market segment where they are not yet established provided a means for which French Paper could hypothetically transition into products that care for the environment as much as they do. With a deep-seeded commitment to the environment at its core, it's feasible that French Paper could launching their own line of gardening tools. Such a product line could leverage the company's position and expertise in environmentally friendly and sustainable manufacturing in order to provide a line of well-designed and high-quality tools and accessories.